10 Things About The U.S. News Media That They Do Not Want You To Know

By Michael Snyder

10 Things About The US News Media

Do you trust the news media?  Do you believe that the information that they are giving you is true and accurate?  If you answered yes to either of those questions, that places you in a steadily shrinking minority.  Yes, on average Americans watch approximately 153 hours of television a month, but for their news they are increasingly turning to alternative sources of information such as this website.  Big news channels such as CNN, MSNBC and Fox News are losing hordes of viewers, and they are desperately searching for answers.  Things have gotten so bad at CNN that they have been forced to lay off hundreds of workers.  The mainstream media is slowly dying, but they will never admit it.  They are still convinced that they can find some way to turn this around and regain the trust of the American people.  But it simply is not going to happen.  The following are 10 things about the U.S. news media that they do not want you to know…

#1 The level of trust in the U.S. news media is at an all-time low.

According to a Gallup survey that was conducted last month, only 40 percent of all Americans have a “great deal/fair amount” of confidence in the mass media.  That ties the lowest level that Gallup has ever recorded.

#2 The news media is far more liberal than the American people.

We hear much about the supposed “conservative bias” of Fox News, but the truth is that overall the U.S. public considers the news media to be extremely liberal.  Gallup found that 44 percent of all Americans consider the news media to be “too liberal”, and only 19 percent of all Americans consider the news media to be “too conservative”.

And it is a fact that “journalists” are far more likely to give money to Democrats than to Republicans.  The following comes from an MSNBC report

MSNBC.com identified 143 journalists who made political contributions from 2004 through the start of the 2008 campaign, according to the public records of the Federal Election Commission. Most of the newsroom checkbooks leaned to the left: 125 journalists gave to Democrats and liberal causes. Only 16 gave to Republicans. Two gave to both parties.

#3 Fox News is not nearly as “conservative” as you think that it is.

Fox News may be constantly promoting a “Republican agenda”, but that does not mean that it is conservative.  This is especially true when it comes to social issues.  Some of their anchors are extremely socially liberal, one of the top executives at Fox News is a big Hillary Clinton supporter, and 21st Century Fox/News Corp. has given the Clintons more than 3 million dollars since 1992.

#4 MSNBC is in a death spiral.

After years of lying to the American people, the credibility of MSNBC is absolutely shot.  Pretty much all MSNBC does is endlessly spew establishment propaganda.  One study found that MSNBC only engages in15 percent “factual reporting” and the other 85 percent is “commentary/opinion”.

So it should be no surprise that only 6 percent of Americans consider MSNBC to be their most trusted source for news…

NBC News and sister cable network MSNBC rank at the bottom of media outlets Americans trust most for news, with Fox News leading the way, according to a new poll from the Democratic firm Public Policy Polling.

In its fifth trust poll, 35 percent said they trusted Fox news more than any other outlet, followed by PBS at 14 percent, ABC at 11 percent, CNN at 10 percent, CBS at 9 percent, 6 percent for MSNBC and Comedy Central, and just 3 percent for NBC.

#5 Americans are increasingly turning to Facebook and other Internet sources for their news.

At least that is what one recent survey discovered.  It found that an astounding 48 percent of Americans got news about government and politics from Facebook within the past week.  The numbers for CNN and Fox News were just 44 percent and 39 percent respectively.

#6 Over the past year or so the big three cable news networks have lost an unprecedented number of viewers. 

According to a Pew Research study, the number of prime time viewers for all three networks combined declined by 11 percent in 2013…

In 2013, the cable news audience, by nearly all measures, declined. The combined median prime-time viewership of the three major news channels—CNN, Fox News and MSNBC—dropped 11% to about 3 million, the smallest it has been since 2007. The Nielsen Media Research data show that the biggest decline came at MSNBC, which lost nearly a quarter (24%) of its prime-time audience. CNN, under new management, ended its fourth year in third place, with a 13% decline in prime time. Fox, while down 6%, still drew more viewers (1.75 million) than its two competitors combined (619,500 at MSNBC and 543,000 at CNN).

The decline was even more dramatic for the critical 25 to 54-year-old demographic.  From November 2012 to November 2013, CNN’s ratings for that demographic plunged by a whopping 59 percent, and MSNBC’s ratings for that demographic plummeted by 52 percent.

#7 The big news networks have a love affair with the Obama administration.

Yes, there are reporters that get annoyed by the petty press rules that Obama makes them follow and by their lack of access to the president, but overall there is a tremendously incestuous relationship between the Obama administration and the mainstream news media.

For example, did you know that the president of CBS and the president of ABC both have brothers that have served as top officials in the Obama administration?

And needless to say, Barack Obama does not care for the alternative media much at all.  The following is an excerpt from a WND article

NBC News Political Director Chuck Todd says President Obama was making it “clear” at the White House Correspondents’ Dinner over the weekend how he feels about the rise of Internet news sites like Politico, Buzzfeed and … well, WND.

“He hates it.”

Appearing on “Meet the Press” Sunday morning following Saturday night’s media, politics and celebrity soiree, Todd explained the president’s disdain for independent online news sources was showing during his speech.

“It did seem … I thought his pot shots, joke-wise, and then the serious stuff about the Internet, the rise of the Internet media and social media and all that stuff – he hates it, OK? He hates this part of the media,” Todd said. “He really thinks that the, sort of, the buzzification – this isn’t just about Buzzfeed or Politico and all this stuff – he thinks that sort of coverage of political media has hurt political discourse. He hates it. And I think he was just trying to make that clear last night.”

#8 Newspaper ad revenues are about a third of what they were back in the year 2000. 

Yes, you read that correctly.  As Americans have discarded the print versions of their newspapers, newspaper ad revenues have experienced a decline that is absolutely unprecedented

It took a half century for annual newspaper print ad revenue to gradually increase from $20 billion in 1950 (adjusted for inflation in 2013 dollars) to $65.8 billion in 2000, and then it took only 12 years to go from $65.8 billion in ad revenues back to less than $20 billion in 2012, before falling further to $17.3 billion last year.

#9 News magazines are also experiencing a dramatic multi-year decline in ad revenues. 

Once upon a time, news magazines such as Time, Newsweek and U.S. News & World Report were must reads.

But those days are long gone.

Ad revenues are way down across the entire industry, and any magazine that can keep their yearly losses to the single digits is applauded for it

For a third year in a row, news magazines faced a difficult print advertising environment. Combined ad pages (considered a better measure than ad revenue) for the five magazines studied in this report were down 13% in 2013, following a decline of 12.5% in 2012, and about three times the rate of decline in 2011, according to the Publishers Information Bureau. Again, hardest hit was The Week, which suffered a 20% drop in ad pages. The Atlantic fell 17%, The Economist 16%, and Time about 11%, while The New Yorker managed to keep its ad pages losses in single digits (7%).

#10 Even though the mainstream media is dying, they still have an overwhelmingly dominant position.

What would you say if I told you that there are just six enormous media conglomerates that combine to produce about 90 percent of all the media that Americans consume?

If you do not believe this, please see my previous article entitled “Who Owns The Media? The 6 Monolithic Corporations That Control Almost Everything We Watch, Hear And Read“?

This is why “the news” seems to be so similar no matter what channel you watch.

But we aren’t just talking about control of the news media.  These giant media corporations also own movie studios, newspapers, magazines, publishing houses, video game makers, music labels and even many of our favorite websites.

So we should be thankful that their media monopoly is finally crumbling.

Nobody should have that much power over what the American people see, hear and think about.

What is your perspective on all of this?  Please feel free to share your thoughts on the U.S. news media by posting a comment below…

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  • Duane Evans

    May be he most bull I’ve ever read in one single article.

    • geo1671

      U R a typical out to lunch American– and deemed lost

  • hoyeru

    The media is “liberal”. What an apologist. As Duane said, biggest BS ever.

  • sandollar_man

    It’s mostly sins of omission, conflating politics with unusual events, and skewing time scales.
    For instance on MSNBC:
    When Rachel Maddow makes a mistake, she does a lengthy detailed apology. I don’t expect her to be perfect. It’s what she doesn’t say that sometimes irks me. For instance …
    1) If talking about Birthers, she never brings up the fact that John McCain was born in Panama.
    2) When talking about the new Pope she didn’t bring up that America can rightfully call itself a Christian nation, because we fought and WON the battle against slavery that Jesus lost.
    3) When talking about Benghazi, she never mentions that it was blowback from when we had sent drones to attack them just prior.
    4) When talking about sex scandals, she doesn’t explain that they are timed to distract the public from other horrible things that are being perpetrated on us.
    5) When the Repubs lost the last election it wasn’t because of minorities as she claimed, it was because Repubs attacked minorities and the MAJORITY (women) at the same time by trying to remove reproductive choice, a right that women have had for 40 years.

    • louis_wheeler

      Your Leftist talking points are erroneous and prejudicial to Conservatives. Your ignorance and bias is monumental.

      1) John McCain was born on a unorganized US territory, the Panama Canal Zone, of two US citizens. As such. his citizenship is not in question. This would be true of any military personnel living, and giving birth to children, on US foreign bases.
      2) The US was founded as a Protestant country. The US government, which is not synonymous with our society and culture, is secular. The Pope has no jurisdiction in America. Jesus never fought a war against slavery; it was too much a part of the Roman Empire. Although, the Jews kept few slaves, they were expected to consider them as unpaid servants, rather than as property. After Rome fell, the Catholic church opposed infanticide and slavery. It was never a major part of English society. Only one of the four social groups which migrated to America from England embraced slavery.
      3) The problem with Benghazi is the abandonment of US personnel to terrorists; they could have been saved if it had not been unpolitical to Obama. The serious crime is the cover up which followed. There are no excuses for terrorist actions; they are at war with us. Benghazi is all about what the administration did.
      4) True. It’s funny that the Obama administration uses scandals to cover up worse scandals. The Left have an almost endless series of cover-ups in the works to be revealed after the election. Suddenly, Ebola will become a national crisis, then.
      5) The Left were successful in portraying the Republicans as being against minorities and women, when they were opposed to the Left’s political agenda. It’s vote buying plans. The Left have been pushing tax or employer paid abortion and birth control. The Republicans were not opposed to women paying for birth control at their own expense. The Left want to run all religious based organizations out of the US. Conservatives have not had the power in Congress or the Presidency to effectively oppose this. They will have this when they retake the Senate. Obama can still block change, but less effectively, when his executive orders can be vetoed.

      • Marlow Mosier

        “The Left want to run all religious based organizations out of the US.
        Conservatives have not had the power in Congress or the Presidency to
        effectively oppose this.”

        Under Bush II the Repugnants held the presidency and had majorities in both the House and Senate. Yet they never follwed through on any of their small government rhetoric. They are just opportunistic slimeballs, just like the Demonrats.

        • louis_wheeler

          What you say is true, but America is changing rapidly.

          The Blue State Model is ending. We are on the verge of America 3.0.

          The Welfare/ Warfare cooperative of Left and Right Progressives is breaking
          down. The Republican Party elites can no longer con the conservatives
          into believing that they favor smaller government. The American TEA
          Party did not fade away. Conservatives are undercutting the dominance of
          the Left’s control of Hollywood, the Mass Media and the Educational
          Establishment. Technology is changing our economy and society. A
          currency debacle will eradicate to funding for the Left’s agenda,
          because it will deprive the US government of credit.

          We are about to enter the Greater Depression. The Federal Government will have
          less control than it had during the Great Depression of the 1930s.
          Government programs will collapse; millions of Leftist government
          sinecures will vanish. The Great Society programs will implode. This is
          the natural consequence of quixotic dreams. Political parties will take
          part in, but control, these developments.

  • Fred

    If “liberal” means jewish than I would agree.

  • geo1671

    No such animals as Liberals and conservatives.Terms are meaningless. Both the same claptrap. Just like the term Semite–baloney served at best. Media is 100% Jew Dorks

    • louis_wheeler

      You are an ignorant Leftist who doesn’t know any definitions. The Democrats are Leftists and Progressives. Some of the Republican leadership are Leftist, too. I don’t use the term anti-Semite, when Jew Hater works better.

      The Media are not 100% Jewish. The owners of the New York Times and the Washington Post are Progressives., as are the Mass Media. Thankfully, those news organizations are going bankrupt.

  • jarhead1969

    It is a fact that six Jewish families, directly or indirectly own 99% of all major media and all six major Hollywood movie company’s, including Disney. Abortion, homosexuality, contraception, feminism, hate-crimes laws, anti-gun legislation, pornography, and anti-Christian legislation, have all been introduced, funded, legislated, supported, and instigated by Jewish legal firms, legislators, lawyers, social institutions and associations. Near all the attacks against our constitution, moral codes, conservative organizations, Christianity, and patriotic citizens, have been led by the same Jewish interests.

    Volcker, Greenspan, Bernanke, Yellen, Summers, Orzag, Lew, Giethner, Paulson, Emanuel, Vallerie Jarret (Iranian Jew and Marxist), Schumer, Boxer, Franken, Feinstein, Shapero, Axelrod, Chertoff, Feith, Abrams, Mukasey, Feith, Blumenthal, Schatz, Sanches, Carden, Levin, Cantor, Cohen, Schwartz, Schiff, Supreme Justices, Ginsberg, Breyer, and Kagen, and lets add near all the 33+Czars of Obama, among many other names too numerous to list, all have one common identity – they are all Jews: – Lets not forget Marx, Engels, and Lenin among others.

    “Marranos” or Secret/Crypto Jews – who fake conversion to Christianity and other religions, but continue to secretly practice Judaism, examples of which are:

    – Nancy Pelosi and her husband – who come from generations of Argentinian Jewry..
    – Supreme Justice Sotomayer – who comes from generations of Latin American Jewry.
    – John Kerry, General Wesley Clark, and former Sec. of State Madeline Albright, all were outed by investigative reporters as coming from “centuries” of Jewish background – their immediate parents and family for centuries were all Jewish.
    – The Saudi Royal Family – Marranos also – who converted to Islam in the early 1900’s.
    – President Putin – whose father was chief cook or chef for both Lenin and Stalin and who, with his mother, “converted” to Orthodox Christianity in 1960, as many Russians have done in order to hide their Jewish background for reasons mentioned below.

    Who have literally raped America of its wealth, of its monies, who runs the Federal Reserve, who have legislated and promoted abortion, homosexuality, feminism, contraception, anti-Christian legislation, hate crimes laws (an umbrella to protect themselves), who control our media, Hollywood, most of the publishing houses. Who threatens anyone who opposes Israel. Who is massively implicated in the assassination of President Kennedy and Sen. Robert Kennedy, who are those responsible for 9/11 and other false flags like the school shooting in Connecticut and the Boston Bombings, where factual evidence points to the MOSSAD as being implicated as the main force conducting these terrorist events. Who tried to sink the USS Liberty in 1968 and blame it on Egypt. Lets add that Marine Officers and combat units had proof that Israeli snipers were shooting both Iraqi civilians and American soldiers with the intention of blaming these murders on the Iraqi’s to increase American hatred for Iraqi citizens and to increase their efforts to finish off Iraq.

    Marxism or Communism was and is the sole creation of Judaism, they themselves “brag” in their own literature, that they were the creators of Communism.

    In 1917, in the first Soviet Socialist Government of Russia, of the 502 highest offices, 467 were occupied by Jews. Alexander Solzhenitsyn writes in his last book on the history of Russia that the Jews were responsible for the murder of over 66 million Russians, Latvians, Hungarians, Polish, Romanians, Estonians, Ukrainians, Lithuanians, Georgians, etc. Twelve Russian Jews, led and ran the purges and mass murders of over 75 million Chinese for Mao; the Young Turks, all Jews, conducted the massive purge and murder of over one and one half million Armenians.

    The Holocaust: The International Red Cross, which was afforded complete unmolested access to all prison camps during WWII, who registered all deaths in the camps and conducted free and unobstructed interviews with inmates of those camps, document no more than 350,000 deaths, most attributed to typhoid. European and World census reports, “including Jewish census statistics” have documented the world population of world Jewry in 1936 to be approx. 15,250,000, these same sources, including Jewish sources, document the pop. of world Jewry in 1947 to be 15,750,000. The Holocaust is nothing but a cover for Jewish intrigue and criminal activity, a cover for massive monies and false sympathy.

    Suggest that all read the following, both avail online, but I would suggest purchasing the book for a more intense read, both sources lay the foundation and methods by which Jewry has infiltrated all the governments of the world, Jewish Marranos who have become Catholic Cardinals, (maybe even two popes – Paul VI and JPII), Catholic Bishops, Protestant Ministers, Islamic Clerics, Pagan Priests, all in an effort to undermine the world religions and towards their age old dream and mission to establish a One World Satanic Judeo-Freemasonic Dictatorship.

    Open your eyes America – you are fed on the major media what they want you to here and nothing more. Liberal, Marxist, Communist, Socialist, are all different names for different purposes of the “Synagogue of Satan” – World Jewry.

    • louis_wheeler

      You are insane. Who could reply to such bigotry?

      • jarhead1969

        No – just the truth and facts, which apparently you deny, refuse to admit, are a product of our Marxist public education and an indoctrinated “useful idiot”.

        • louis_wheeler

          You make these accusations without proof. Some of them sound almost true, but others are clearly false. A person’s religion does not necessarily make them evil or part of a conspiracy. Reform Jews in the US tend to vote for Democrats or leftists; Orthodox Jews do not. Reform Jew are rapidly being replaced by Orthodox Jews in the US who’s birth rates are three times higher than the Reform Jews.

          The Progressive and the Left control our media, for instance. The Left have often been Jewish. But the Progressives are not; they are mainline Protestants.

          The Russian Revolution was backed by many jews, but Stalin killed most of them off. Both the Russian Revolution and the rise of the NAZI’s were financed by Progressive controlled US corporations such as Standard Oil, GE and Ford Motor Company.

  • challengeauthority

    I thought I was going to read something we didn’t already know. Everyone knows that the MSM has a pro-government bias – it matters not what party is currently holding rank. I want to know “why?” Has the 4th Estate ever actually been independent of government? When you control the news, you control….Information. If Governments seek to rule, then by default they must control the information that the masses absorb. The State cannot exist without the compliant media to spread their message. The MSM is just another dept of the Government. Religion uses churches, Governments use the news. Control is maintained and the masses are none-the-wiser….literally.

  • autonomous

    The only thing that major media purveys is sex, drugs and rock’n’roll. That is why it cannot die. The world has been returning to the jungle, which always wins out over civilization.