American International Group is launching an ad campaign that will air during post-season football games, awards shows and morning news programs and thanks taxpayers for coming to the insurer’s rescue during the financial crisis.
The “Thank You America” campaign will highlight AIG’s recovery and the repayment of the federal government’s bailout, which at its peak in 2009 consisted of a $182.3 billion commitment from the Treasury and the Federal Reserve.
“We thank America for allowing us to insure a brighter future and to bring on tomorrow,” AIG president and chief executive Robert Benmosche said in a statement Monday.
The campaign follows Treasury’s announcement earlier this month that it sold its final shares of AIG. The ads will highlight the calculation that the government made a $22.7 billion profit on the bailout.
The two-week ad campaign begins Tuesday and will appear on major television, print and online outlets.