AT&T admits your TV is watching you

Few cable subscribers realize it, but each time they switch channels, their TV provider makes a note of it. Today, that data is primarily used for internal research and to inform ratings. But newly published work from researchers at AT&T shows how it could also be used to make TV advertising more compelling

http://www.technologyreview.com/news/510186/att-brings-online-ad-targeting-tactics-to-tv-commercials/

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