Black Friday is a Scam and a Rip-Off, Stores Put Huge Mark-ups On Products Before Sales Begin.
The notion that consumers are getting huge discounts on Black Friday is a contrived hoax crafted by media manipulation and the fact that items are given huge mark-ups before the most notorious shopping day of the year.
While believing that they are paying far less for high-end consumer products, shoppers who throw themselves on the altar of Black Friday madness today will in the aggregate be paying more for such items than they would at other times of the year.
As Bloomberg Businessweek reports, despite the hype, despite the coupons, despite the “friends and family deals,” the profit margins of large retailers are actually higher during the holiday period. The idea that big stores are losing out in order to provide Americans with massively discounted goods is a complete hoax.
The scam works in two primary ways. Firstly, retailers artificially inflate prices of goods in the months before Black Friday in order to make the subsequent discounts look good in comparison. Secondly, even if shoppers do manage to grab some genuine discounts, they will invariably buy another product that has a 98 per cent mark up value.
“How come retailers are able to make such drastic reductions and not have to give the store away too?”asks Made.com boss Ning Lee. The answer; “Mark-ups. And high ones at that.”