The air is so bad that wealthy Chinese entrepreneur, Chen Guangbiao, is selling fresh air in soft drinks cans, similar to bottled drinking water. Each can is sold for 5RMB or about 80 cents. Chen is well known for his charitable donations and publicity stunts. He says he wants to stimulate awareness of environmental protection among government officials and citizens by selling the canned fresh air.
“If we don’t pay attention to environmental protection, in 10 years every one of us will be wearing gas masks and carrying oxygen tanks on the streets,” Cheng told ABC News. “By that time, my canned fresh air will be a necessity for household,” he predicts.