Countries and companies around the World think there’s MORE everytime.
By Daniel at 30 November, 2009, 10:14 am
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MORE customers, more selling, more credit. The business model is based on growing like a virus, not on sustainability.
But no one can think that in an improved economy people want to have more cars, bigger houses, more TVs etc. Sooner or later most, if not every, human individual says, ‘it’s enough’. I cannot drive 2 cars, live in 3 houses and watch 4 TVs at the same time. There’s a limit of what I can consume. Consumer society, as a model, works until people have everything NEEDED. At the time they got it, all they need, is to sustain their life style.
Of course there are some stupid, megalomaniac, luxury lover idiots, building the tallest, fenciest buildings (Dubai), or huge cars and selling 1l of Coke with a big mac menu (US), which are completely useless.
Until the World and companies and their leaders do not realize modern economy is not about MORE and BIGGER, more likely BETTER and USEFUL we will have these kind of crisises. All the Empires in history, which were growing with wars instead of fundamentals (Rome, Islam, Germany) broke and lost at the end, because this Virus like spreading and growing is not sustainable, and all we will do all the time is blowing bubbles, because we love bigger and more. We just don’t need it!
- Roka
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