Texas Sen.-elect Ted Cruz advised the Republican Party to rebrand itself under a banner of “Opportunity Conservatism” during a sweeping speech Thursday night that will only stoke speculation about a 2016 presidential run.
Speaking before the conservative American Principles Project dinner at a downtown Washington hotel, Cruz said the GOP’s thumping in the 2012 elections was more the result of poor messaging and communication than the wrong ideology.
“Why did we lose? It wasn’t as the media would tell you: because the American people embraced big government, Barack Obama’s spending and debt and taxes. … That wasn’t what happened. I’m going to suggest to you a very simple reason why we lost the election: We didn’t win the argument,” Cruz said before pointedly lowering his voice. “We didn’t even make the argument.”