Group Commerce, an e-commerce platform for publishers that made its name in the daily-deal market, has fired 31 people.
The company confirmed the layoffs to Business Insider. The cuts amount to 28% of its 109-person staff.
“It was a tough decision,” says CEO Jonty Kelt. “We had to split up our family here.”
The employees were located throughout six cities and worked on everything from sourcing local deals for publishers to operations.
“Sourcing” a deal is the labor-intensive process of approaching local businesses to run a discount or promotion—the kind of operation that Groupon, with its large local sales force, is known for.