DESPERATE RETAILERS START XMAS SALES IN AUGUST!
Even before the school bells are ringing for many families, retailers are sounding sleigh bells.
Yes, that’s right. With 120-plus shopping days left, stores are already talking up their holiday offers.
Toys R Us announced Wednesday that it would expand its price-match guarantee to include online retailers including Amazon.com, Walmart.com, Target.com andBestBuy.com, among others. The aim, according to the release, “Removing any doubt before holiday shopping begins in earnest that customers are receiving the best available prices.”
Also on Wednesday, Walmart announced it will drop the $5 fee it charged shoppers in previous years to open a layaway account. Shoppers can begin putting eligible items on layaway for the holidays on Sept. 13, with the retailer’s Facebook fans gaining access two days earlier.
“All year long, but especially during the holidays, our customers need a low price leader,” said the retail giant’s chief merchandising and marketing officer Duncan Mac Naughton in a statement. “This year, we are committed to doing everything we did last year to help Americans save money—plus more. More savings, more layaway items and our commitment that they can give their families a great Christmas on a budget.”