Due to poor sales, Marvel cancels Black Lives Matter-themed comic book

by DCG

marvel BLM comic

Apparently diversity racism doesn’t sell many comic books. Who knew?

From Daily Mail: Marvel has cancelled its Black Lives Matter-themed comic book due to poor sales. 

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Black Panther & The Crew, written by Ta-Nehisi Coates and poet Yona Harvey, is just two issues into its run.

In an interview with The Verge, Coates said that the comic book had been cut because it wasn’t selling well but that he would get the chance to wrap up the current story. The sixth issue will be the final installment. Coates also writes for the main Black Panther comic, which will continue to publish.

Black Panther’s character was debuted in Captain America: Civil War, and first had a spin-off with The Crew in 2003.  But that comic book was also cancelled after just seven issues.

This iteration of the comic book saw Black Panther and other black superheroes in the Marvel universe such as Luke Cage, Misty Knight, Storm and the former Avenger Manifold, trying to solve the death of a black woman named Ezra Keith who dies in police custody. Keith’s death is reminiscent of the real life death of Sandra Bland.

The comic book takes place in near-future New York, where Harlem is placed under martial law. Robot cops controlled by a private security contractor police the neighborhood. While solving the mystery they all learn about Civil Rights figures. 

At the end of March, David Gabriel, Marvel’s senior vice president of sales and marketing, told icv2.com that the publisher’s core fan base didn’t seem interested in the new comics aimed at diversity.

‘What we heard was that people didn’t want any more diversity…that’s what we saw in sales,’ Gabriel said. ‘We saw the sales of any character that was diverse, any character that was new, our female characters, anything that was not a core Marvel character, people were turning their nose up against.’



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