From Money Crashers:
Detergents, deodorants, toothpaste, and toiletries – the various items needed in a household can easily cost hundreds of dollars every month. Humans are creatures of habit, so we tend to shop at the same stores week after week, buying the same goods each time without thinking. As a consequence, most Americans spend 15% to 20% more than necessary, wasting a massive amount of hard-earned dollars.
Retail is a big business, and stores are set up to manipulate your senses and entice you to make high-priced impulse purchases. Unless you’re prepared, it’s hard to avoid overspending. Most stores are designed to appeal to your emotional brain – that part of your mind that gets the pleasurable bursts of dopamine – with their aisle layout and displays, use of colors and sounds, pricing strategies, and the position of the products on the shelf.
To beat the retail geniuses, you need to be focused, aware of the situation, and determined to get the best value for your money.
To get the lowest prices, the majority of your purchases should be in…
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