FOX Bans Firearms and Ammunition Advertisements

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The National Shooting Sports Foundation (NSSF) — the trade association for the firearms, ammunition, hunting and shooting sports industry — has learned that FOX Sports Media Group has banned advertisements featuring firearms and ammunition from its coverage of Ultimate Fighting Championship (UFC) events.

While the UFC has yet to make an official announcement, NSSF has confirmed that “absolutely no firearms, ammo, hunting or knife companies will be permitted as sponsors in any Zuffa-promoted events.”

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