HUFFPOST: Man wins battle with BofA over lifetime free checking account
Bank Of America CEO Brian Moynihan has continued to maintain his bank has “a right to make a profit.” A San Francisco man has beat them back anyway.
Robert Whitten said as a 17-year-old he signed up for a lifetime free checking account with Virginia Commonwealth Bank, which after a series of acquisitions came into the ownership of BofA. One day, Whitten says, he noticed he was getting charged fees, according to ABC News. Whitten then called BofA, only to be told the lifetime free promotion had expired. “But I haven’t,” he responded.
After Whitten contacted his local ABC affiliate and told them his story, the bank called to tell him that, yes, he did have free checking for life, according to ABC.
Free checking accounts like Whitten’s are few and far between these days, especially at Bank of America, a company that has continued to consider more and larger feessince the financial crisis. The bank, which has lost its title of largest bank by assetsand watched its stock price free fall, has targeted fees as a potential source of revenue growth in the face of Dodd-Frank regulations.
One notorious example: Bank of America’s ultimately scrapped plan to charge its customers $5 to use their debit cards for purchases. Before the bank dropped the debit card fee plan, bank officials cited increased regulations to explain why BofA was going to charge customers for once-free services.
In March, after the debit fee debacle, the Wall Street Journal reported that Bank of America was again considering large-scale changes to its checking program that would charge customers for not buying enough products or having enough money in their accounts. The American Bankers Association estimates the typical checking account annually costs banks $250 to $300 to maintain.
The company made $653 million in the first quarter of this year.[views]