Individual investors prefer to own a physical asset like gold coins or bullion instead of pooled, non-physical assets like stocks and mutual funds (29%), says a national survey by Gold Bullion International LLC (GBI).

NEW YORK(BULLIONSTREET): Investors prefer to own a physical asset like gold coins or bullion instead of pooled, non-physical assets like stocks and mutual funds (29%), says a national survey by Gold Bullion International LLC (GBI).
GBI’s survey of over 1,000 individual investors reveals a desire by respondents to own physical gold, with more than half (58%) considering it to be a good investment.
“The survey results are consistent with GBI’s founding principle – to enable individual investors to diversify out of financial assets into physical gold and other precious metals without credit risk,” says Steven Feldman, Chief Executive Officer at GBI.
The results indicate that gold is severely under-owned amongst the respondents. The low percentage of ownership may be attributed to a lack of understanding about physical gold and its importance within investment portfolios.
Of those surveyed, the majority of investors felt that they did not know enough about physical gold to invest (44%), while others felt that it was too difficult to purchase (37%), or did not know you could buy physical gold (22%).





