It seems between photos of the family Zuckerberg brunching Christmas Day and the revolt against the rules change, Instagram has been slapped with an exodus of users. As NY Post reports,Instagram, which peaked at 16.4mm users the week it rolled out the policy change, had fallen to 12.4mm users as of yesterday – a massive 25% plunge. The terms of service change which enabled the selling of user’s photos ‘without any compensation’ seems to have perturbed more than a few tweens (including Justin Bieber and one of the Kardashians). How quickly the worm turns as these ‘fad’ sites come and go; from its busiest 24 hours over Thansgiving to a 25% plunge by Christmas – and all this as Twitter steps up its competition. We are sure that Facebook was priced for this decline though and will monetize the mobile exodus.
Via NY Post:
Instagram users outraged over new rules made good on their threat to dump the popular photo-sharing app.
The app, which Facebook acquired for $1 billion earlier this year, may have shed nearly a quarter of its daily active users in the wake of the debacle, according to figures from AppData.