Kentucky Fried Movie EyeWitness News comes to reality…
A couple snuggling in front of the TV could end up getting bombarded by commercials for romantic vacations, flowers or even condoms and birth control pills. That creepy invasion-of-privacy scenario comes from a Verizon patent idea that envisions spying on TV viewers for the sake of serving up related ads.
Verizon aims to track the behavior of TV watchers as they sing happy songs, play with a pet dog, or enjoy some supposedly private time with a loved one on the couch. The tracking system would then search terms related to the behaviors it sees — such as “cuddling” or “romance” — and present viewers with TV ads related to that topic during commercial breaks, according to the patent filing first discovered by FierceCable.
The romance scenario is just one example detailed in the patent filing. But Verizon also describes the capability to detect a person’s mood from whether he or she is singing or humming a “happy” song, so that it can select ads geared for happy people.Article Continues Below
Similar patent filing examples include fighting, wrestling, playing a game or somehow competing with another person. The system could also identify objects such as pets, soft drink cans or a bag of chips in a person’s hand, and room decorations or furniture.
The patent filing even suggests the tracking system communicating with whatever smartphone or tablet a TV viewer might happen to have in his or her hands. That would allow Verizon to sneak a look at the websites a person is browsing, read email drafts or see what e-book he or she is reading. [Spy App Can Turn Smartphones Against You]
Kentucky Fried Movie EyeWitness News comes to reality…1,128 views