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Marketing CEO: RGIII Found Stardom Because Of ‘Great Education, Military Background, Strict Upbringing’


WASHINGTON (CBSDC) – Robert Griffin III is not only taking the National Football League by storm, but the Washington Redskins rookie quarterback is already building himself a brand in the mold of Michael Jordan, LeBron James and Peyton Manning.

To say Griffin’s play has been superb to date is selling him short. In 14 games, Griffin has thrown for 3,100 yards and 20 touchdowns, while also rushing for 752 yards and six touchdowns. He has rejuvenated a fan base long looking for a winner as the Redskins are only a win away against the Dallas Cowboys from taking the NFC East title.

Griffin has already earned endorsements from Gatorade, Adidas, Subway, EA Sports and Nissan, among others, surpassing deals No. 1 overall pick Andrew Luck received. Griffin’s jersey is even the most popular, top-selling jersey in all of the NFL.

http://washington.cbslocal.com/2012/12/27/building-an-empire-debating-the-future-worth-of-rgiii/

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