Mars, Adidas, Deutsche Bank and HP pull ads from Youtube after report of inappropriate child videos!
Brands pull ads after report of inappropriate child videos
YouTube, owned by Google, pledges to investigate content
Several global brands pulled advertising from YouTube after reports ads were being shown alongside inappropriate content of children.
Mars Inc., Deutsche Bank AG, Adidas AG and others pulled their ads after The Times in the U.K. reported Friday about the brands’ advertising being broadcast with videos of scantily dressed children that carried inappropriate sexual comments from viewers. Money from the advertising is split between YouTube owner Alphabet Inc. and those who publish the videos.
Earlier this week, Buzzfeed also reported about YouTube videos with millions of views of children in disturbing situations, including being restrained in ropes or tape and crying. The children are often in revealing clothing, Buzzfeed reported.
“We take this matter very seriously and suspended the advertising campaign as soon as we became aware of it,” Deutsche Bank said in a statement. “As always, our digital marketing agency applied filters to prevent our advertising appearing alongside inappropriate content and we are investigating how the situation arose.”
Mars said it won’t advertise with Google “until we have confidence that appropriate safeguards are in place.”
“We are shocked and appalled to see that our adverts have appeared alongside such exploitative and inappropriate content,” Mars said in a statement. “We have taken the decision to immediately suspend all our online advertising on YouTube and Google globally.”
The reports show the problems YouTube, Facebook Inc., Twitter Inc. and other online platforms have policing user-generated content published to their sites. They illustrate how features that made the companies immensely popular globally — as open systems where anybody can share — are being subverted and causing daunting new challenges such as Russia’s use of the sites to influence elections.