(NewsCore) – Oprah Winfrey, the queen of daytime television, will not be publicly endorsing President Barack Obama for re-election in 2012, a source told Pop Eater.
Back in 2008, the billionaire talk show host endorsed then-Senator Barack Obama — the first time she had publicly taken sides in a US presidential election.
“For 2012, much has changed for Oprah,” the source told Pop Eater. “She now has her own cable channel called OWN that has been struggling to find an audience — she isn’t going to do anything to alienate them.”
Winfrey’s daytime talk show will end its 25-year run on May 25. She will then spend the majority of her time at the helm of OWN, the Oprah Winfrey Network, a joint venture with Discovery Communications which debuted on Jan. 1.
After a big debut that averaged 583,000 viewers in primetime the first week, OWN has seen its ratings fall below those of the channel it replaced, the Discovery Health Channel.
“Unlike in 2008, when a drop in ratings didn’t matter as much for the queen of TV, Oprah is now fighting every day to get people to tune into OWN,” the source added, noting that while Winfrey will likely support Obama again, she will do so more privately.
“Helping a friend keep the most important job in the world is great, but making sure her OWN network thrives is now her priority,” the source said.
In March 2011, Forbes magazine estimated Winfrey’s net worth to be $2.7 billion.