Two tech geeks with a fondness for felines and an eye for niche marketing have createdCatmoji, a Pinterest-like website that is wall-to-wall cat pictures, cat videos and cat chats.
Matthew Phiong and Koekoe Loo don’t actually own cats themselves, they told the Toronto Star by email on Monday.
They had previously created the social network Flvrd, a website where users could share any visual content they liked.
“We found out that most of our users share cat pictures and videos,” they said.
“We also like to procrastinate with cats on the Internet so we decided to just focus on cat pictures and videos.”