YouTube’s relaunch pays off – users stay 60% longer as video giant offers longer TV shows as well as funny clips

Site users now stay for 418 minutes per month
Increase of 60% on last year, say Comscore figures
Comes in wake of relaunch to become more TV-like
Subscriptions to Channels have risen 50%

YouTube is successfully transforming into a full-blown web TV service – site users are staying 60 per cent longer than they did a year ago.

The average time spent watching video on Google video sites is now 418.2 minutes per user, per [...]