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GOOGLE plans to spy on background noise in your phone calls to select advertising

Patent also describes using other environmental factors such as air temperature to produce ads

Adverts could soon be tailored according to the background noise around you when using your smartphone, if a patent application by Google becomes reality.

The search engine giant has filed for a patent called ‘Advertising based on environmental conditions’.

As that title implies, it’s not just background sounds that could be used to determine what adverts you seen on your [...]