FT: DISNEY sets standards for TV food ads

From FT:

 

Walt Disney has introduced new standards for food advertising on its children’s television programming to promote healthier eating among the young.

The standards follow guidelines at Disney’s theme parks and are aligned with US federal rules on calorie content, sugar and salt. Implementation on Disney’s children’s TV channels and web sites is scheduled by 2015.

Michelle Obama, the First Lady and a campaigner for healthy eating, called Disney’s move, a “game-changer for the [...]