by Laura Stampler
P&G CEO Bob McDonald has announced that the agency will cut $10 billion over the next five years by shifting their assets into digital marketing, cutting about 5,700 jobs, and doing more multibrand promotions, Ad Age reports.
DractFCB’s Mark Pacchini has retired after 32 years with the company.
PepsiCo will increase its North American snack marketing by 35 percent and will also begin to market snacks and beverages together in one spot.
HauteLook, a Nordstrom-owned flash sale site, will [...]