Is A 0.014% Ad CTR Facebook’s Weakest Link? Mark Gimein: “Whether you’re a giant advertiser or a tiny one, you know exactly how much value you get from a Google placement. For us, it was just really hard to know what we were getting from our Facebook ads.”

Courtesy of Bloomberg, we have our first impression of what advertisers’ “efficiency” is for Facebook ads, and whether or not they will decide to use Facebook as an ad medium as opposed to a legacy wholesale advertising channel’s like Google AdSense. Frankly, it does not look too hot: as the attached chart shows, the CTR on an ad campaign is a paltry 0.014%, or said otherwise 182,901 page views leading to… [...]

February 2nd, 2012 | Tags: , , , , , , , , , , , , , , , , , , , | Category: All | Leave a comment