Procter & Gamble’s Plan To Cut $10 Billion And 5,700 Jobs In The Next 5 Years—Here’s Today’s Ad Brief

by Laura Stampler

P&G CEO Bob McDonald has announced that the agency will cut $10 billion over the next five years by shifting their assets into digital marketing, cutting about 5,700 jobs, and doing more multibrand promotions, Ad Age reports.

DractFCB’s Mark Pacchini has retired after 32 years with the company.

PepsiCo will increase its North American snack marketing by 35 percent and will also begin to market snacks and beverages together in one spot.

HauteLook, a Nordstrom-owned flash sale site, will [...]

February 24th, 2012 | Tags: , , , , , , , , , , , , , , , , , , , | Category: All | Leave a comment

The 20 Most Sexy, Violent And Offensive Ads Banned In The UK

by Laura Stampler

Britain’s easy to offend Advertising Standards Authority (ASA) recently deemed Ryanair’s flight-attendants-in-their-underwear campaign too offensive for public consumption.

 

The ASA pulled the plug on the newspaper ad, which featuredRyanair staffers posing under the headline “RED HOT FARES & CREW,” after receiving 17 complaints that it was offensive and objectified women.

While the ads seemed mild to us (the feminist blog Jezebel noted, “meh, I’ve seen worse“), it’s hardly a surprise that the ban-happy ASA axed [...]

February 16th, 2012 | Tags: , , , , , , , , , , , , , , , , , , , , | Category: All | Leave a comment