Reuters’ Michael Hirtzer reports Walmart has set its sights on a new efficiency: sponsoring its own wheat fields.
“The aim is simple: use Wal-Mart’s commercial muscle to get its Great Value-branded flour and wheat products from field to shelf more efficiently, using less carbon,” he writes.
The company’s involvement could have far reaching consequences, lowering costs and improving yields as wheat suppliers compete for the Bentonville behemoth’s business, he says.
Read more:
http://www.businessinsider.com/walmart-farm–green-wheat-2012-6#ixzz1ySJexX9O
http://www.reuters.com/article/2012/06/21/us-walmart-wheat-idUSBRE85K06W20120621
