It’s a feeling many fast food customers are familiar with – the excited anticipation of the double hamburger and fries about to come your way – only to be replaced by feelings of guilt and dissatisfaction as soon as you’ve finished.
And now it’s official, Americans who frequent the most popular fast-food restaurants are less happy with their health than the average citizen, according to a new survey conducted by consumer-focused information site BIGinsight.
They asked almost 9,000 consumers to rate their happiness on a scale of one to five. Customers of four of the eight largest fast-food restaurants reported a higher rate of being either totally unhappy or somewhat unhappy with their health than the general population.
More than one in five of the general population are unhappy with their health.
The same diners also reported other unhealthy habits like not exercising and not watching their calorific or fat intake.
McDonald’s customers, were the most unhappy of all fast-food restaurants and they also reported the lowest rate of exercising regularly.
As well as McDonald’s, Taco Bell, Wendy’s, and Burger King were in the top four.
Arby’s, Chick-fil-A and Subway had some of the healthiest and happiest customers.
Subway customers were the most likely to exercise regularly and watch their calories.
Consumer Insights Director Pamela Goodfellow told 24/7 Wall St: ‘The difference between these consumer groups lies in what they do beyond the drive-thru: exercising, counting their calories, focusing on fat intake and watching their health in general.’