Google Outage: Internet Traffic Plunges 40%
The web giant is refusing to discuss why all its services from Google Search to Gmail to YouTube stopped working across the world.
Digital expert Phil Dearson, head of strategy for Tribal Worldwide, said the black-out had cost Google an estimated $500,000 (£330,000) just in the few minutes it was down.
“This is completely unprecedented, I’ve never heard of anything like this before,” he told Sky News Online.
“One or two of Google’s services have gone down in the past, like Gmail and Google Apps, but they both happened separately.
“It’s a massive surprise for all of Google’s services to go down at the same time.
Google outage reportedly caused big drop in global traffic
Most Google services, including search, were down for a few minutes Friday, prompting much of the Internet to start the weekend early…and then quickly change its mind.
As it turns out though, Google’s downtime did appear to have global, measurable repercussions, according to analytics firm GoSquared, which estimates that it caused a 40 percent drop in global traffic during a five-minute window:
Google.com was down for a few minutes between 23:52 and 23:57 BST on 16th August 2013. This had a huge effect in the number of pageviews coming into GoSquared’s real-time tracking – around a 40% drop, as this graph of our global pageviews per minute shows. That’s huge. As internet users, our reliance on google.com being up is huge. It’s also of note that pageviews spiked shortly afterwards, as users managed to get to their destination.
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