UPDATE: Breast pump industry booming thanks to Obamacare
- As part of the Affordable Care Act, breast pumps and other supplies must be covered by insurance companies
- Breast pump suppliers now facing influx of demand
The Affordable Care Act means many things for women, including birth control for all policy holders with no additional payment from the patient required.
A lesser-known facet of the new so-called Obamacare law is a provision that requires insurance companies to cover the full cost of breast pumps without a deductible or out-of-pocket expense for new mothers.
The cost of these devices is covered in insurance premiums, which in turn are paid by policyholders.
The Washington Post notes that it was pumps, not pills, that caught suppliers off-guard after January 1, when this part of the Affordable Care Act went into law.
The catch for all new mothers is that only certain breast pump models are covered, and they have to be ordered through a licensed provider.
Yummy Mummy, a New York-based boutique that specializes in accessories a new mother would need, has been mulling how best to serve their clientele.
Owner Amanda Cole told the Post that she and her staff have been inundated with calls, and that she’s improvising how best to handle the new business.