WASHPOST dumps more readers
By DYLAN BYERS |
5/1/12 10:32 AM EDT
The Audit Bureau of Circulations has released its report on U.S. newspaper circulation for the six-month period ending March 31, 2012.
With an average print circulaiton of 1,701,777, USA Today remains the most widely read print daily in the United States. The New York Times is the most widely read digital newspaper, with 807,026 online subscribers. The Wall Street Journal, second in both of those categories, registered the highest total average circulation for both print and digital, with 1,566,027 in print and 552,288 in digital (total circulation 2,118,315.)
The New York Times registered a whopping 73% increase in total average circulation (both print and digital) for Monday-Friday over the same period last year, and 50% for Sunday — growth that can be attributed in large part to the launch of digital subscriptions in March 2011. However, total average print circulation for for Monday-Friday was down -4.5% and -1.1% on Sunday, compared to the same period last year.
The Washington Post had the worst total circulation performance among all 25 papers included in the report for both Monday-Friday and Sunday, registering a -7.84% decline in total average circulation for Monday-Friday over the same period last year, and a -15.66% decline for Sunday. Print circulation for Monday-Friday was 467,450 and 688,576 for Sunday. Digital circulation was 40,165 for Monday-Friday and 30,725 for Sunday.
As expected, The New York Times is far and away the most widely circulated Sunday print newspaper, with 1,265,839. The Los Angeles Times is second with 850,267; The Chicago Tribune is third with 755,265.
Read the Audit Bureau of Circulation’s full report here.
Posted in Politico