Here we go again!
Budweiser has teamed up with Harley-Davidson for a macho commercial that includes beer cans emblazoned with the motorcycle-maker’s logo – as company executives try to win back customers following the Dylan Mulvaney debacle.
The commercial features a gray-haired, male mechanic working on a Harley bike before three men are shown drinking the beer.
Speaking over a rock instrumental, a male narrator says: ‘The greatest legacies are built with grit and resilience, one detail at a time. Limited edition Budweiser Harley-Davidson cans – for those who give everything to their craft. This Bud’s for you.’
The masculine tone is in stark contrast to Bud Light’s ill-fated partnership with Mulvaney, 26, which saw the trans influencer receive a can of beer with her face on it to celebrate 365 days of ‘womanhood’.
Anheuser-Busch, the company which owns Budweiser and Bud Light, has lost $15 billion in value since the tie-up was announced and bosses are desperately scrambling to win back customers who’ve boycotted the beer.
h/t Miss Scarlett In The Library