So it begins: Microsoft builds a “fake news” filter into its browser

via RT:

Corporate and neocon-backed startup NewsGuard is one step closer to its vision of bringing its “unreliable” news rater to every screen after Microsoft makes it an integral part of its Edge mobile browser.

Rather than having to download an app as before, Edge users on Android and Apple devices can now just click one button to enable its “green-red rating signal if a website is trying to get it right or instead has a hidden agenda or knowingly publishes falsehoods or propaganda.”

Among the green-rated websites: Voice of America, CNN, Buzzfeed, the Guardian, New York Times and the Washington Post, as well as left-leaning upstarts such as Vice News and Refinery 29. Ones that are given the red warning label of “failing to maintain basic standards of accuracy and accountability”: RT and Sputnik (obviously enough) and the right-wing Daily Mail, Breitbart and the Drudge Report, in addition to hundreds of other non-mainstream news websites such as Wikileaks.

Not only does the integration ensure that NewsGuard is present on every browser, and is easier to use than to ignore, but by making it a fundamental Microsoft-provided feature, the company gives it inherent level of trustworthiness, something akin to a bundled anti-virus feature, only this time the virus targets your brain, not your phone or iPad.

‘Totally transparent’

None of this is the slightest bit alarming if you believe that NewsGuard is an absolutely fair arbiter of what constitutes real news or propaganda.

Its pride of place is its “Nutrition Labels” which ape the precision of a list of calories, carbs, and saturated fats to give a supposedly scientific assessment of media reliability on nine different criteria. Among them: doesn’t repeatedly publish false content, avoids deceptive headlines, gathers and presents information responsibly, handles the difference between news and opinion responsibly.

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