With more than 200,000,000 million citizens Nigeria has become the first nation to ban white models in advertisements. Activists hope that by 2030 the ban on whites in advertising will be worldwide.
via thetimes.co.uk:
White models and voiceovers in British accents were once ubiquitous in Nigerian adverts. Not any more.
As part of a “policy of developing local talent”, the country’s advertising regulator has announced a complete ban on the use of foreign models and voiceover artists from October.
The ban would cover all non-Nigerians and will put paid to the numbers of western, white actors who have appeared regularly on the country’s television adverts.
Even before the ban was announced companies had to pay a 100,000-Naira (about $240) tariff for every foreign model used in an advert, making Nigeria one of the world’s most uncompromising environments on media representation.
h/t ReviewEquivalent1266