On April 21 Breitbart News reported on a NRA-ILA statement which said Yeti Coolers had cut ties with the NRA Foundation.
The statement, written by former NRA president and USF executive director Marion Hammer, said, “Suddenly, without prior notice, YETI has declined to do business with The NRA Foundation saying they no longer wish to be an NRA vendor, and refused to say why. They will only say they will no longer sell products to The NRA Foundation.”
The response began as whisper, then morphed into a scream and quickly took the form of #BoycottYeti movement on Twitter. Now the response is characterized by videos of people shooting, slicing, or otherwise destroying Yeti Cooler products while proclaiming allegiance to the NRA.
WBTW reported that Hartsville, South Carolina, resident Bryan Atkinson loaded his Yeti Cooler with 22 pounds of Tannerite and proclaimed, “This Yeti ain’t ready.”
He said, “Yeti can’t stand behind the NRA, I ain’t standing behind Yeti no more.”
Atkinson’s called out, “Hashtag Yeti, Hashtag NRA, Hashtag AR-15,” then had his friend take the Yeti out in a middle of field and set down the cooler. Atkinson hit it with the second shot and the explosion was huge.